n today's world, it is accepted that a website is an essential component of every business enterprise. Indeed, for many businesses the website takes the place of the traditional bricks and mortar headquarters building, and much, if not all the advertising and the sale of merchandise and services will be conducted on the website. Bringing a high volume of traffic to the website is therefore absolutely essential. This means that the website has to have a high search engine ranking. Search engine ranking, also known as organic listing or natural listing appears on the left hand side of the Google page. For this reason, it is of critical importance that the development of the website be entrusted to an accomplished and reliable provider of search engine optimization (SEO) services. AuroIN is such a provider and will be able to ensure that your website has optimal performance characteristics. It is also important that the SEO provider have high ethical standards. AuroIN's strength in developing high search engine rankings comes a complete understanding of the numerous factors page that can influence this important measure. Important on-page factors include keyword selection, placement and density, optimized HTML code and meta tags. Important off-page factors are the quantity and quality of back links (links obtained from other sites), brand value over the social media circles, and page rank. Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website's search engine ranking, popularity and importance. AuroIN employs legitimate or “white hat” techniques exclusively. Less scrupulous providers may use such techniques as building too many backlinks over a short period of time, packing long lists of keywords onto a site or putting lists of keywords in white text on a white background in hopes of attracting more search engine spiders, that bring short term benefits but will result in eventually being penalized by search engines. A major consequence of AuroIN's efforts will be that the website will score higher in searches originating from the three major search engines, i.e., Google, Yahoo, and Bing. This will result in improved link popularity and keyword ranking and consequently, an increase in traffic to the website.