Assure-U Ltd is a family run business with over 30 years of experience. We are able to offer a completely free and independent service, using up-to-date unbiased private medical insurance advice which provides you with a range of health insurance products from all companies in the market. We use sophisticated technology to search the complete UK health insurance marketplace on your behalf, to secure the best all-round medical insurance solution for your needs in terms of price, benefits and choice of hospitals. Also our commitment to you is that we will research the whole of the healthcare market on an annual basis for you, in order to ensure that you are getting the best cover for the best possible premium in the future.