Bob oversees the agency’s strategic planning functions. He has worked with clients including Amgen, Bard, Cochlear, Edwards Lifesciences, Genentech, Illumina, Life Technologies, Medtronic, Merck, Mitsubishi Tanabe Pharma, Roche, and many others. He has helped launch dozens of companies, products, services, and programs. In a parallel career in academia, Bob has taught Business Writing, Journalism, Writing for Public Relations, and other courses at universities including UCLA.