When I was a junior in college at the University of San Diego, 7-Eleven began a strong corporate recruiting campaign, collecting bright minds to go through their paid training program. After 2 years with them, they promised the equivalent of a master’s degree in franchise management. I leapt at the chance and signed up. I saw myself owning a hotel franchise — I had yet to see my future in technology. During my training at 7-Eleven, I helped franchisees make more money by streamlining computer systems and reducing costs. I also caught the Internet bug. I started living and breathing technology, using my free nights to build a side business called TVTopTen. We offered listings of the 10 highest-rated infomercial products, with ahead-of-the curve reviews, to customers across the United States. I eventually sold my stake in TVTopTen and used the money to start BodyKits.com, a multimillion dollar aftermarket autoparts company. I turned around and sold this business in 2007. Next I co-founded Shirtmagic LLC, an online custom t-shirt company that prints millions of shirts worldwide. Even with the success of my entrepreneurial endeavors, I knew that I wanted to offer more— I wanted to help other businesses grow and see success like my online projects. I’ve since taken hundreds of companies from online zeroes to rock star heroes with my own marketing company, OptFirst Inc., based out of Miami Beach, Florida.
I am the author of two books, 8 Step SEO Plan and Search Engine Marketing Manual.