Steve Hofford
President
Steve Hofford- President
As president Steve is responsible for the company’s growth and innovation. Developing new and unique private label products is an integral part of the company's growth objective.
Prior to founding Simply Unique Snacks, Steve progressed through numerous sales and management positions within the meat and food industries. In 1989, he became a regional sales manager for Bar-S Foods in the Pacific Northwest. In 1996, he advanced to Operational Manager (Clinton, OK) where he was in in charge of all co-packed produced products.
In 1998 Hofford took a position as Regional Vice President of Sales for Specialty Food Group. In 2002 he was named Vice president of Sales for the company where he was responsible for a broad portfolio of trusted leading consumer brands including Nathan’s, Mosey’s, Liguria, Mickelberry, Field and Fischer.
In 2006, Hofford set out on his own and acquired the assets of Gary’s Frozen Foods in Lubbock, TX and started Simply Good Foods. Within 9 months the customer portfolio included HEB, Western Family, Whole Foods, Trader Joe's, Associated Grocers along with branded products for Nathan's Famous and King Cotton. In 2008, Hofford sold his company to Monogram Foods where he became a share holder and a member of the executive team. While here Steve had an integral role in seeing Monogram grow from 40 million in sales to over 260 million . In 2014, Hofford left his role as VP & GM to start Simply Unique Snacks.