Aaron joined the drinks industry in 2013.
Over the decades, he has worked in nearly every capacity within the alcohol industry — including whiskey distiller, brand ambassador, marketing manager, public relations strategist and brand consultant. I’ve teamed up with Master Sommeliers and Master Distillers to help educate people about the science that goes into alcohol production. And he's worked with startup brands to turn local enthusiasm into national recognition.
He was part of the team that launched Sweet Rust Distilling in 2022.
It’s been on a strange and complicated journey. Luckily, the booze biz is a large and dynamic industry built for people with eclectic tastes.