Diamond Cutz Productions Company Profile From music to fashion to food, Diamond Cutz Productions is always selling attitude and image. The company oversees a variety of business interests engaged in by its founder, owner, and CEO James “Lavel“ Hicks, a music impresario, established producer, and now business mastermind. Lavel’s core business is Diamond Cutz Productions , founded in 2005 after producing for Well known Independent Labels., which produces such artists as Insane Clown Posse, Twiztid, and Bone Thugs and harmony. Lavel also markets his brand of clothing through Diamond Cutz Collection. D.C.P. also offers Recording, Production and Mixing services through it’s The Diamond Mine Studios unit.