hCentive is in the business of simplifying the complex world of health insurance. hCentive provides technology solutions for health insurers, state health insurance agencies and health care software companies. These solutions help them reduce cost and administrative complexity, while enhancing relationships with their customers. The hCentive WebInsure Consumer and WebInsure Group platform help health insurers cost effectively acquire individual and small business customers. The hCentive WebInsure State platform helps states comply with health insurance exchange requirements of the Patient Protection and Affordable Care Act of 2010.