The driving factors influencing the global kombucha market includes increasing growth in the functional beverages category, growing concern of the consumers regarding advantages of this drink, rising demand of organic and healthy food & beverages, changing lifestyle and standard of living. Due to the increasing profits from manufacturing the global kombucha market is projected to witness lucrative growth over the forecast period. Furthermore, due to the increasing availability of fermented drinks along with organic ingredients is considerably believed to be one of the major driving factor to lift the global kombucha market growth in the near future.