With the evolution of technology, the mode of advertising has changed a lot. To reach out to the wider audience, businesses are adopting newer strategies in recent times. Earlier, printed signs were used for the promotion purpose, but with time they have been replaced by digital techniques. In the new era of connectivity, digital signage is ruling the world, providing necessary message and content. One can now see them on a digital screen or electronic screens. The biggest advantage of this digital signage in Chicago and Las Vegas is that they can easily be converted into physical signs and that too without any modifications. On top of it, it plays the role of delivering specific messages or information to the audience at certain locations and at particular times. Applied Advertising is one such company that has been serving business in Austin, Boston, Chicago.