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Affiliate marketing service has become an extremely popular way of promoting a business online, whether it is selling a product or a service. As compared to the other methods, such as banner advertising or Pay Per Click, it is also the cheapest. But what exactly is this? Let us find out.

You will find two kinds of results displayed in a search engine such as Google for any keyword. The first is the organic listing of websites that you will find displayed vertically. These rankings are decided by Google's unique algorithms. The second is a paid listing, which shows as a sponsored result. There is a green square box beside the advertisement of such websites that display the word "Ad".

SMO or "social media optimization", which is sometimes also referred to as SMM or "social media marketing" was a new term when it was first coined way back in 2006. Very few people had any knowledge of what it was back then.

SEO or "Search Engine Optimization" is the science and art of helping a website achieve high search engine ranks in the results page for targeted keywords. The service has been very important for many years now, because high ranks can make the difference between success and failure for a website. Web pages that rank within the top three pages in Google, for instance, go home with all the traffic, while those ranking in the fourth page or lower rarely receive enough traffic.

Biphoo.com is offering digital marketing services for mid-sized to small businesses from around the world. Businesses that can benefit from these services include a wide spectrum – restaurants, beverages, finance, health, automobiles, dating sites, travel companies, real estate, job portals, legal centers, agriculture, and more.

You must have surely heard of the popular saying – Health is Wealth. It is true. We may do the best or the worst job, live in paradise or in poverty, but at the end of the day, what matters more than everything else is our health. It determines how long we will live, and the quality of the lives we will live.

There is a new way for small and mid-sized travel businesses to find new customers. Many of them are now using an online business directory. It's a new way, but a smart move, for various reasons. In fact, sometimes, you will find big businesses too using this new method.

Travel businesses are always looking for new ways to market their services. Traditional advertising is costly and beyond the means of most mid-sized and small businesses. The internet is crowded with a lot of competition. Personal marketing through emailers and SMS is not as effective. The open rates and responses remain extremely low.

The healthcare industry is currently in transition. More and more doctors are now realizing the need for efficient marketing to spread their names and awareness about their services and qualifications. This is why you will find advertisements of healthcare professionals in newspapers, and even on those roadside hoardings or billboards.

Running a travel agency is a good business, whether you are doing it online or offline. For one thing, it requires a lot less investment than many others. There are plenty of options too, like for instance, you can take flight, car, and bus bookings, allow hotel and home stay reservations, and provide bookings for activities such as water sports, adventure camps, walking tours, food tours, and many others. But you will have to promote your travel agency to have any chance of success.