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"The word Paladin is often defined as a leader and champion of causes", stated Karl Dedolph, Director of International sales. "We are excited about this new addition to Champion Brands. This export-specific brand will feature motor oils for passenger cars and diesel applications, as well as lubricants, chemicals, hydraulic fluids, gear oils, fuel additives, etc."

The first product group for Paladin Motor Oils will be Champion's award-winning SynGold ™ line of full synthetic motor oils. These lubricants will be blended and packaged in Clinton, Missouri to meet today's specifications from API, ILSAC or ACEA.

The invitation to exhibit at the mega-event came from the SEMA China Business Development Trade Committee that allows participants to gain insight into the growing specialty automotive market for over 1.4 billion Chinese. Through networking opportunities with retailers and wholesalers in and around Shanghai, American businesses will learn what products sell, what products are in demand, and for which applications.

"The word Paladin is often defined as a leader and champion of causes", stated Karl Dedolph, Director of International sales. "We are excited about this new addition to the Champion family, a leader in top-tier motor oils. This export-specific brand will utilize a knight's helmet from preceding marketing strategies that Champion used in the 1960s for its logo, and also incorporate the popular racing flag background found on our current Champion branded products."

RAM, which is part of Chrysler and FIAT, has been able to utilize the diesel-building expertise of VM Motori in Italy. They designed and built the 3.0-liter V6 EcoDiesel, which uses an iron block, aluminum cylinder heads, dual overhead cams and 24 valves. Turbocharged and intercooled, and meeting emissions regulations in all 50 states, the diesel is rated at 240 horsepower at 3600 rpm and 420 lb-ft of torque at 2000 rpm. The motor oil specification is for this engine is MS-11106 and ACEA C-3.

Current Champion distributors or prospective new accounts can contact Champion at 660-890-6231 and request the July special on Champion SAE 10w-30, 20w-50, and 15w-50 Classic & Muscle Motor Oils available in quarts, and 55 gallon drums.

Champion draws on the success of its racing roots in producing a line of engine oils designed for high performance racing applications and are available in numerous synthetic blends and full synthetic viscosities.

The SEMA China Business Development Conference allow participants to gain insight into the growing specialty market for the 1.4 billion Chinese consumers. Through networking opportunities with retailers and wholesalers in Shanghai, participants will learn what products sell, what products are in demand, and for which applications. Champion will be displaying at the large China International Auto Salon (CAS) featuring chemicals, lubricants, additives and motor oils.

The Engine Builders Association (AERA) is the preeminent technical resource and industry voice for internal combustion engine builders, remanufacturers, machine shops, OEMs, suppliers and service providers worldwide. Established in 1922, AERA is the industry's oldest and most authoritative organization, serving an international membership made up of thousands of small and large businesses serving industries ranging from mining and manufacturing to Formula 1 racing.

Tecnolub Cia Ltda is a recognized leader in the distribution of passenger car, commercial and industrial lubricants. They will offer Champion branded products in a number of categories, such as motor oils, transmission fluids, hydraulic fluids, diesel motor oil, differentials lubes, greases, brake fluids, and automotive chemicals and additives.