ReleaseWire Connect

Whether your cause is green, pink or any other color of the rainbow, an experts panel at the U.S. Direct Marketing Association’s (DMA) annual meeting revealed that the trend toward cause marketing is the next step in engaging customers and increasing loyalty.

COLLOQUY’s Kelly Hlavinka and Precima’s Brian Ross and Nicolle Scavuzzo will lead Enterprise Loyalty Day on Dec. 13 at the National Center for Database Marketing Conference (NCDM) 2010, which will be held Dec. 13-15 at the Marriott Doral Golf Resort & Spa. Enterprise Loyalty Day is the only full day pre-conference intensive that is structured as an interactive session featuring case studies and client perspectives from leading brands such as Best Buy and Delta SkyMiles.

In its most recent issue, COLLOQUY magazine, the voice of loyalty marketing since 1990, explores a U.S. population segment that arguably constitutes the greatest untapped opportunity for loyalty marketers: Emerging Hispanics.

Customer relationship and loyalty expert Sol Zia, Contributing Editor of COLLOQUY, will serve as Chairman of the Customer Loyalty Asia Programme & CRM Summit on September 15 – 16, 2010 in Shanghai.

Customer service has been knocked off its perch by low prices as the leading factor driving Canadian shopper loyalty, according to a study released by COLLOQUY. The COLLOQUY Canadian Retail Loyalty Index, a study of 3,500 Canadian shoppers, shows that the importance of customer service has plummeted by almost 20 percent since 2008 as discount retailers make major gains in Canada. However, the study also reveals that deep discounts are not the only way to customers’ hearts and wallets.

COLLOQUY, a global provider of loyalty publications, education and research, will present two loyalty-marketing sessions and an extensive post conference workshop at DMA2010, the world’s largest gathering of cross-media/channel marketing professionals. DMA2010 will be held October 9-14, 2010, at the Moscone Center in San Francisco, Attendees can save $300 by registering by June 24, 2010, at http://bit.ly/d1blZ4 using Discount Code SP0080.

Introduction of coalition loyalty programs, extension of rewards and benefits to non-purchase behaviors, emergence of "Enterprise Loyalty" among milestones featured in 1990-2010 timeline

In a vast departure from COLLOQUY’s 2008 report on consumer loyalty to U.S retailers, Walmart dominated the 2010 COLLOQUY Retail Loyalty Index, in results that reflect a reality of the Great Recession – low prices drove consumer loyalty.

COLLOQUY, a global provider of loyalty publications, education and research, is honoring the most customer-focused loyalty initiatives in the industry with its inaugural COLLOQUY Loyalty Awards. The event recognizes the best loyalty innovations in the United States and Canada.

COLLOQUY, a global provider of loyalty publishing, education and research, is now giving its readers even more timely coverage of trends, program launches and other events in the loyalty-marketing industry, with the launch of its first blog at blog.colloquy.com.