The Sony Ercicson Open is one of the largest sporting events in the United States and this week it makes its way to sunny South Florida. With world-wide viewership and massive attendance, this tennis tournament has been yet another big boost to the local South Florida economy. The tournament may seem small, as venues do not hold near the same capacity as a football or baseball stadium – but with 24 sessions over 14-days – this event drew 316,267 attendees last year. Additionally, last year the event drew 77 hours of live coverage on various TV networks broadcasting to 153 million views. The attendees of this tournament are not your typical sports fans, and the sponsors who market to them are mostly high-end products like Rolex, Prada, Gucci, Mercedes Benz and more.