Darren Pratley & Associates

Darren Pratley & Associates Urges Brick-and-Mortar Retailers to Trust Their Customers More if They Want to Beat Online Competition

LogoIf small retailers want to survive the digital revolution and the threat posed by industry giants like Amazon, they will need to stop blaming the market for lack of loyalty and start trusting their customers again, says leading retail turnaround consultants Pratley Associates.