
Food colors are considered to be natural only if they are derived from vegetables, fruits, animal or mineral, microbiological. Most of the people prefer to consume natural food owing to harmful effects of synthetic colors usage. This market report defines the market trends and forecast the upcoming opportunities and threats of the natural food colors and flavors market in the next 8 years. These can be applied at bakery and confectionery, fruits and vegetables, beverages, dairy and frozen products and others. Natural flavor enhancer helps in both developments as well as in improving the flavors already present in foods. For flavoring, in Europe, there is a specific legal definition for what can be known or included as natural supported according to the guidelines. For this, major participants in the European natural food colors market are involving in merger and acquisition. For instance, in June, 2012, FMC Corporation acquired Phytone, Ltd., a leading U.K. based natural colors manufacturer in order to reinforce its presence in the market. This eventually affected the market demand of natural food colors and flavors market. Another factor driving the demand of this market is increasing usage of natural and clean label products.