
The global dairy whitener market is poised to grow owing to the positive influence of factors such as rising infant formula and rise in coffee and tea consumption. The infant formula manufacturing uses dairy whiteners on a large scale. Also, the increase in the number of baby births is contributing to the growth of the dairy whiteners market. The dairy whiteners are also referred to as milk powders and are used as an alternative to milk. They have longer shelf life unlike milk, they are portable as well as convenient. They are easy to use and consume and easy to store. There is one restraining factor which could challenge the growth of the dairy whitener market; the fact that some people tend to be more health conscious, they do not risk consuming powder as a substitute for milk and hence could be a restraint to the dairy whitener market growth. Europe is the most attractive and dominant segment as of 2017 and is expected to retain this title till 2022 end. APEJ (Asia-Pacific excluding Japan) region, on the other hand, will be growing at a higher CAGR during the period of forecast.