Specialty beers are manufactured from different fermented foods and techniques. When a regular beer is innovatively processed by adding flavors such as herbs, fruit and spices, it gets transformed into a specialty beer. The specialty beer comes in various tastes and flavors. Moreover, the growth of the specialty beer market can be attributed to factors such as rise in the demand for exotic beer flavors, increase in the exports of beer from developed regions, rising demand from the emerging economies, such as APEJ, rise in the disposable income of people around the globe, higher liking for beer taste and innovative beer styles, etc. Europe region, by far, has been the most lucrative region showing higher market attractiveness.