
With the increasing prevalence of life-threatening lifestyle disorders, consumers across the globe are becoming more health-conscious. This is leading to an increasing number of individuals participating in a variety of fitness activities to maintain good health. Swimming is an excellent way to maintain physical health, while continues to be one of the most popular competitive sport among individuals across the world. An increase in the global participation in swimming is boosting the sales of swimming gear across the world. However, while purchasing various types of swimming gears, such as swimsuits and swimming goggles, safety and comfort remain the most important features of swimming gear for consumers. As comfort remains the first priority for end-users to make a purchasing decision, the manufacturing strategies of market players operating in the swimming gear market are influenced by the need for ensuring the comfort of swimming gear and safety of the wearer.