Non-dairy toppings remains a fragmented marketplace. However, in spite of a large number of players vying to increase their stronghold in this market, Rich Products Corporation and ConAgra Brands Inc. have been successful in maintaining their strong presence. The prominence of these two companies in the non-dairy toppings market can be analyzed from the fact that collectively, these two account for about one-fourth of the revenue share. North America, particularly the United States, continues to be a key market for these two players – nearly 22%-29% of Rich Products Corporation's revenues come from North America, whereas the percentage is in the range of 33%-41% for ConAgra Brands Inc.