Baobab is a tree native to Africa, Australia, and the Middle East. It has been long known in Africa for its multiple health benefits. Baobab provides a rich source of nutrient ranging from vitamins, minerals, and probiotics and is a good source of fiber. But baobab products have been in tremendous demand, particularly from the developed region as of late. This is attributed to a wide portfolio of baobab products introduced to the European market by Aduna Ltd. Baobab has multiple benefits that span over a wide variety of segments. Rising demand for value-added food products and a preference toward healthy foodstuff is also boosting the demand for baobab in the market.