Buoyancy in the restaurant industry and extensive restaurant chains of Asian cuisine is set to drive the oriental sauce market. With an aim to stand out in the extensive competition of the restaurant industry, stakeholders are introducing Asian food menus, thereby driving demand for oriental sauces. In particular, increasing appetite for oriental flavors among Generation X and millennials is expected to ensure sustainability of the Oriental Sauce Market. Discriminating palate of this population with a craving for spicy and bold flavors is satiated by Asian cuisine, in turn, driving the demand for oriental sauces.