
The carotenoids market has witnessed various transformations in the current market scenario that are expected to foster the growth of the carotenoids market. With the introduction of next-generation carotenoids by one of the leading carotenoids market players, BASF has redefined the animal nutrition standards. Owing to several decades of experience in formulation and production of carotenoids, BASF has been working diligently towards producing carotenoids for the animal nutrition industry. With high homogeneity, longer shelf life, egg yolk & broiler skin coloring efficacy maintenance, and greater stability the product has passed extensive trials and has been introduced in the European market initially.