Local Black activists and community members are calling for a mass economic boycott to take place from August 1, 2013 until February 26, 2014. The boycott comes on the heels of the "not guilty" verdict of George Zimmerman for the killing of an unarmed 17-year-old Black teenager, Trayvon Martin, in Sanford, Florida. The dates coincide with the start of "Black August" and the day Trayvon Martin was murdered, respectively.