Many already consider today’s energy efficiency market robust at $12 billion, but some are just realizing that the stars are aligned for massive future growth for this group. LBNL projects that the energy efficiency marketplace will reach practically four times its current size, at a whopping $45 billion over the next eight years. Also, energy efficiency can be considered a counter cyclical play, as economic headwinds and lower revenue at the federal, state and business level can bring a greater boom to energy efficiency fundamentals. In challenging environments, cost cutting is typically pursued and governments clamp down on expenses, which energy costs are keen targets. Meanwhile, the economic growth powerhouses of emerging markets like India, Brazil and China are largely overlooked in these initial growth equations. Hence, there is a very attractive optionality within developing markets.