Insecticides are a specific type of pesticides used to obliterate insects. Among different types of insecticides, globally organophosphate market leads in terms of both revenue generator and consumption chiefly due to its cost effectiveness as well as its ability to be applied on wide range of crops and targeted insects. Pyrethroid has the second largest usage in agriculture, as it is highly effective even when used in low quantities and therefore, it is less hazardous to the environment and human health. Market demand for bio-based insecticides is also increasing, as it is environmentally-friendly in nature. Bayer AG, Cheminova A/S, Syngenta AG, BASF FMC Corporation, Adama Agricultural Solutions Ltd, Monsanto, DOW Agroscience LLC, Nufarm Ltd, and Du Pont are some of the key market players operating in the market. The companies are focused on 'new product launch' to enhance their market share. In 2014, DOW Agroscience launched two insecticides, namely, 'Sequoia' and 'Closer'. Bayer Cropscience has also launched a new insecticide, called 'Sivanto'.