
Partner Relationship Management (PRM) is an application software used to optimise the process for reaching customers through indirect sales channels such as resellers, distributors, brokers, agents and other service partners. Partner Relationship Management (PRM) software is used to define the strategies and methodology for managing relationships between vendors and their channel partners. Partner Relationship Management (PRM) software enables the organizations to streamline and customize the business processes throughout their distribution network, by integrating various functionalities, which includes partner requirement, partner on boarding, partner adoption, partner training, partner program management, business plans, channel marketing, channel sales, certification management and business strategy.