
Customer Success Software is used by businesses to ensure, through interactions with company, customers achieve the outcome that enterprises anticipate them to reach as they use the product. This software uses detailed analysis of past behavior to create a health score to predict future satisfaction of a customer, allowing companies to systematically grow an established customer base, identify any red flags, and increase customer retention rates. These products are used by customer success and sales teams for the purpose of optimizing customer relationships. Customer success initiatives are vital to preserving and expanding revenue, boosting customer advocacy, and sustaining corporate profitability and growth. It is often integrated with CRM, help desk, and social media management tools.