
Wi-Fi (Wireless Fidelity) is a technology that uses radio waves to provide network connectivity. Wi-Fi offers flexibility, mobility, and fast speed for devices. WiFi Analytics provides demographics of users such as gender, age, location, and length of internet. It is possible for an organization to use information to provide better strategies for its business. This information helps enterprise to offer better customer experience through location-based marketing, to attract new customers. This enhances customer engagement in business.