User-generated content platforms, also known as customer-generated content platforms, help brands collect visual product or company mentions from social media and other sources to repurpose for marketing efforts. User Generated Content can add personalized, timely messaging to any and all customer touchpoints, and is an increasingly impactful alternative or supplement to traditional advertising. Marketing departments can leverage User Generated Content as "social proof" for generating interest in products or services, and deploy relevant user images and videos across various mediums such as product pages, live displays, and social ads