Baby Food is an alternative to the mother's milk for nourishing babies. It helps in providing all the required nutrients to infant's right from age four or six months up to two years. The baby food is high in nutrition and quality and in a form that is easy for infants to digest. The World Health Organization & UNICEF suggest to wait till babies turns six months old before feeding them such food. Moreover, for the production of baby food, specific regulations have to be followed in terms of nutritional value, packaging, and labeling of the product. Several market players are adopting strategic initiatives to increase their market share. For instance, in 2017, Nestle launched its organic baby food portfolio, the NaturNes Baby Organic that consists of 1041 new products that are tailored to meet specific nutritional needs of babies.