Snacks are consumption of a smaller food intake, generally eaten between meals prepared traditionally from commonly available ingredients such as nuts, fruits, sandwiches, sweets and others. Psychographic factors such as behavior and cultural changes, increasing awareness about supplementary nutrition, consumerism, influence of the media and others are gaining more weight in the market. The availability of variety of forms in attractive packaging has only heightened the pleasures of the taste buds! The growing popularity of convenience foods and convenience stores, attractive advantages such as being less perishable and more portable, coupled with the inclusion of appealing ingredients such as chocolate, peanuts, and specially designed flavors, sweeteners, preservatives and others have added to the attractions of the market. Advent of mass communication and entertainment has made snacks a deliberate and purposeful consumption occasion from what was an occasional, and impulsive, in-between munch!