
Rickets is a condition characterised by the deficiency of Vitamin D that affects bone development in children which can lead to bone deformities. Rickets in adults is known as osteomalacia. The disease causes softening of the bones, bone pain, poor growth and deformities of the skeleton, such as bowed legs, curvature of the spine, and thickening of the ankles, wrists and knees. According to the Vitamin D Council, in 2016, approximately 1 billion individuals worldwide, which is nearly 15% of the world's population, are vitamin D deficient or insufficient i.e. suffering from rickets. Increasing prevalence of rickets, poor diet and changing lifestyle have driven the growth of the market. In the recent decades, the number of patients suffering from rickets is increasing continuously. Smoking is considered as one of the risk factors of rickets. According to the Centers for Disease Control and Prevention, cigarette smoking is the leading cause of death in the United States, accounting for over 480,000 deaths every year. Moreover, increasing healthcare expenditure, increasing geriatric population, and increasing demand for vitamin D supplements have fuelled the growth of the market. Strong encouragement from the government have also contributed to the growth of the market. However, lack of presided treatment and high cost of the drugs and supplements may lead to hinder the growth of the market.
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