
Variable data printing is a form of digital printing where elements such as text, graphics and images are changed from one printed piece to another by using information from an external database. Variable data printing labels allows personalizing the printing requirements according to a specific set of data. The growth of the market is expected to be driven by the ability of variable data printing labels to generate customized product information and serialized number printing at low cost and in less time. The variable data printing label is gaining importance with the rapid increase in the use of printing barcodes in various industry verticals such as pharmaceutical, consumer goods, and food & beverage. With the increase in the concept of barcode scanning for generation of invoices and the increase in demand for huge volume inventory tracking, the variable data printing labels market is growing significantly. The growth of packaging industry is also contributing significantly to the growth of the market. Global variable data printing labels market is expected to grow at around 14% CAGR during the forecast period.