
Organic Rheology Modifier is used in various industries such as paints & coatings, personal care, pharmaceuticals, oil & gas, construction, and others. Additionally, the growing demand in the paint & coatings industry is a key factor to drive the organic rheology modifiers market. The shifting preference for organic products among consumers due healthier, safe and eco-friendly properties and easy availability is likely to boost the demand at the rapid pace within the forecast period. On the basis of region, the market share of organic rheology modifiers is high in Asia Pacific due to huge utilization in growing industry such as paints & coatings, personal care, oil & gas, construction, and others. It is also expected to increase at a higher growth rate as compared to other regions such as North America, Europe, Latin America and the Middle East & Africa.