
With growth of 7.5% y-o-y in 8M15, Canada's light truck segment is still the driving force of the overall market. This has negative connotations, however, when it also makes up the majority of sales in provinces hit by the drop in oil income. Alberta is the most obvious example, underperforming both the national market and other provinces in H115 (latest available sub-national data) with a total sales decline of 9.2% yo-y. In June alone, truck sales (including SUVs, minivans, trucks and buses), which account for around 77% of total sales due to their dual industrial and private use, fell 16.3% y-o-y.