
The Global Automated Retail Market Analysis by Product On the basis of technology, automated retail market is segmented into POS (point of sale) and supply chain automated products. POS is sub segmented into kiosks, barcode readers, self-check out systems, cash registers, bill/receipt printer, card reader, etc., and the supply chain includes electronic shelf label, belt conveyer, and logistics equipments. The most popular devices amongst all are card readers and bill printers. They dominate the market by their presence in small as well as hefty stores.High level AnalysisPorter's five forces model and SWOT analysis provides an overview of the automated retail market. The bargaining power of the buyer is relatively high, as the sellers are less concentrated over the buyers. The low concentration of the buyers leads to the weak bargaining power of the supplier. Additionally, the functional performance of the products offered by the suppliers show a great resemblance and hence, the switching cost for the buyer becomes low and the buyer becomes price sensitive.