
The global chemical Propanol (Isopropanol & N-Propanol) market is growing at a rapid rate. The driving and restraining factors for this market is strategically dealt with in this analysis with emphasis is laid on its growth opportunities. The global market is analyzed using Porter's Five Force Model, which assists stakeholders in understanding the bargaining power of buyers & suppliers, threat of new entrants and competitive rivalry. As the product is primarily used in industrial applications, such as pharmaceuticals, coating, painting and ink industries, the customer/buyer is highly educated and price sensitive. Therefore, the supplier has low bargaining power while the buyer enjoys high bargaining power. Due to difficulties in production and distribution in terms of stringent government/environmental regulations and volatility of raw material price, the threat of new entrants would be low. Additionally, since it is a rapidly growing industry, the intensity of rivalry would be minimal in the global propanol market. The study also includes a value chain analysis for optimum understanding of key players in the supply chain.