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Cross platform and mobile advertising is considered as a sub division of online advertising. The model of cross platform and mobile advertising has its presence across various markets, geographic locations and organizations so that technology can reach out to the target audience. The advancement of technologies and the interdependence of people on mobile phones, tablets, televisions, computers, laptops and others facilitates cross platform and mobile advertising market. The features such as mobility and continuous connectivity in the above mentioned devices are changing the trends of advertising. The CAGR for cross platform and mobile advertising is expected to show a comprehensive growth during 2013 to 2014. The aim of this report is to provide an insight on the global cross platform & mobile advertising market's current and projected trends and to carry out an in-depth analysis of market potentials available.

The "dental consumables" are the products used by patients for the treatment of dental disorders such as tooth restoration, problems associated with gingival tissues and dental impairments. The goal of dental consumables report includes market estimation that covers industry analysis with its share and size. Moreover, market overview gives an insight on the global dental consumable market growth, opportunities, restraints and key drivers of the market as well as market analysis based on geography.

Driverless cars are automated cars which feature all the major competencies of traditional cars. The Driverless Car is also known as autonomous car, robotic car or self-driving car. Increased road accidents are a major driving factor for technology providers to develop a safe and efficient transportation system. Moreover; it is expected that the driverless car will reduce fuel consumption by 10% and insurance costs by 30%, there by driving the market exponentially. A majority of the manufacturers have indicated a keen interest in developing, manufacturing and commercializing driverless cars in the coming years.

Data centre is used to house the computer systems and its associated components such as storage systems and telecommunications. Backup power supplies and redundant data stores are included in the Data Centers. The use of new technological trends such as virtualization and cloud computing is rapidly rising in the industry. The convergence of cloud, video and mobile services is impacting the data centre networks due to which the market is very lucrative. Data centers are classified into two categories: internet-facing data centre that can be utilized by a large number of users and enterprise data centre, which can be utilized by a smaller number of users. However, data centers of both types can be used in various industries such as IT, Telecommunications, Retail, BFSI, etc.

The worldwide demand for CNG and LPG vehicles is skyrocketing owing to their economical nature and high efficiency as compared to traditional fuels, such as gasoline and diesel. Due to the availability of the dual fuel option, these vehicles present an attractive option vis-à-vis reduction in running costs and elimination of range-related concerns. The State and federal governments of the U.S.A are enacting laws and providing incentives to help build and sustain a market for natural gas fuel and vehicles.

Contraception is a method which prevents pregnancy using drugs or a device. Contraception is also known as birth control and fertility control. The devices or drugs used in contraception interfere with the normal process of sperm-ovum fertilization to prevent pregnancy. Barrier method, contraceptive pills, intrauterine devices and sterilization are some of the methods used for birth control. The report critically analyzes the key products available in the market and the products under development. The top factors influencing the market have been strategically dealt with, which would provide assistance in decision making. The growing need for family planning is a key factor affecting the market. Decision makers would be able to understand the potential opportunity present in the contraceptive market by understanding this factor.

Digital Polymerase Chain Reaction (dPCR) is an advancement of traditional polymerase chain reaction (PCR). The traditional Polymerase Chain Reaction with its limited precision and accuracy often fail to amplify small samples of nucleic acid to a detectable level. This has evoked a need of better techniques to assess the minute quantities of DNA or RNA. dPCR is more sensitive and reliable technique with improved ability to quantify the absolute amount of nucleic acid. It divides the sample into large number of fragments, each containing either one or no template nucleic acid sequence. After DNA amplification, scoring is done with the help of fluorescence, counting the score as positive for the fraction containing template sequence and negative for the sample without the template sequence.

Cell surface markers are protein or antigenic determinants found on the surface of specific types of cells. Cell Surface also act as a marker for identifying the specific type of cell. Determination of ligands or drug response in research activities is done through cell surface marker analysis.

Latest industry research report on: Disposable medical devices sensors are handheld or portable scanning devices used for patient monitoring, diagnostics or therapeutics. These devices are used to monitor basic vital signs. One of the widely used sensor device is Scanadu, which is a small hand-held sensor and is positioned on the patients forehead to measure heart rate, breathing rates, blood oxygenation levels, pulse transmit time and temperatures. Scanadu has electrodes for measurements and works in combination with a mobile app. QuantuMDx Group; is developing a handheld DNA lab to analyse malarial symptoms. Ibis Biosciences, has developed a machine that can accurately identify upto~1,000 of the most common disease-causing bacteria, fungi and viruses within a few hours of collecting a patient's blood sample. The measurements are carried out by comparing the genetic fingerprints of pathogens against a reference database.

Cellulosic ethanol is a second generation biofuel produced from lignocellulosic feedstocks, such as agricultural & forest residue, mixed biomass, energy crops and municipal solid waste. Cellulosic ethanol has evolved as a promising alternative to corn-based ethanol. The biggest advantage of cellulosic ethanol is that it is produced from non-food crops and waste biomass. Therefore, it does not hamper food security and biodiversity unlike conventional biofuels. Moreover, this fuel is eco-friendly and renders better energy efficiency over the conventional biofuel.