
New report on Location Based Service (LBS) is an application that is used to identify the location of mobile or wireless devices. The location based services are used to identify the location of a person or an object, track vehicle movements, logistics and inventory management. Global location based services market is expected to grow at a healthy CAGR during analysis period due to increasing adoption rate of GPS enabled devices. The adoption of wireless devices such as tablets, smart phones, and handheld devices has increased over the years. However, personal data security is the concern for the growth of the location based services market, as the mobile devices are tracked and recorded, to provide location based services. The major players dominating the market are Cisco, AT&T Mobility, Foursquare Labs Inc., Microsoft, HP, IBM, Autonavi, Bharti Airtel.LTD. TeleNav Inc., AdMoove. These players are adopting acquisition and agreement as key developmental strategies for gaining competitive advantage.