"Indonesia is a leading tourist destination, with the industry contributing more than 8% to the country's economy. The sprawling archipelago offers as a rich culture and is a preferred destination for tourists, especially from neighbouring countries. It offers a various tourist attractions, such as sandy beaches, various tropical islands, Buddhist temples, archaeological sites, along with many world heritage sites. Despite rising inflow of travellers, the Indonesian tourism industry struggles with challenges such as lack of infrastructure, environmental concerns, hygiene, etc. The government of Indonesia has also undertaken various initiatives to improve its attractiveness, and to overcome the competition from the neighbouring countries.