
Digital signage, also referred as dynamic signage, is the electronic displays that broadcast information, television programming, advertising, menus and other contents. Digital signs use different technologies such as LED, LCD, projected image or plasma displays to display their content. Digital signs are found in private as well as public environments such as hotels, retail stores, corporate buildings, restaurants and other locations. Digital signage is gaining wide acceptance in the market due to its dynamic nature where in the content may be frequently updated and real-world interface such as image capture, gesture recognition and embedded touch screens. Various hardware components used in the installation of typical digital sign include one or more medial players, content management server and one or more display screens. Digital signs rely on these hardware components to deliver the content. At times, two or more of these components are required in a single digital sign, but typically there is a display screen, media player and a content management server that is connected to the media player over a network.