
Personal care packaging refers to casing of products used for personal hygiene and beautification. The applications of these products include hair care, skin care and toiletries among others. Personal care products are packaged in glass bottles, stand-up pouches, paper bags, metal cans and containers among others. The growing demand for personal care products have led to the growth of the personal care packaging market. Raw materials such as plastics, paper, glass, aluminum and cloth among others are used in the manufacture of personal care packaging. Factors such as increasing awareness regarding personal hygiene, technological innovation in the packaging industry, growing demand for male grooming products, rising disposable income of the individual, and changing consumer lifestyle are primarily driving the market. However, rising number of regulations regarding packaging and manufacturing personal care products is expected to subsequently hamper the growth of the market, as the overhead costs may result in increased price of the finished product. Increasing demand for personal care products in BRIC countries is expected to open opportunities for the growth of the market in the near future.