
Construction is one of the important industries in Morocco. Rise in the number of households and growth in tourism have propelled the need for new construction projects for residential and commercial purposes. Cities such as Tangier, Agadir, Casablanca, and Marrakech are forerunners in upcoming construction projects in Morocco. Flooring materials typically used in Morocco are locally manufactured, low-quality ceramic tiles and cement tiles. However, the trend is likely to change in the next few years, due to shift in consumer preference toward aesthetic, full-body and glazed porcelain tiles. Glazed porcelain tiles are ideal for living rooms and kitchens primarily due to their elegant look and longevity. However, in terms of volume, ceramic materials presently dominate the bathroom materials industry for both new construction and renovation segments, followed by natural stone and porcelain. Increasing inclination toward modular furniture in commercial construction is expected to be one of the major shifts in the construction industry in Morocco during the forecast period.