Anton Soeharyo has been in the mobile gaming industry for 9+ years creating over 50 games and accumulating over 50 millions downloads. Many reaching the top charts in Google and Apple app store. His experiences prove that the struggle is real. Making games is not cheap and monetizing game is hard. Current monetization models like ads need massive amount of users to make sense. Engaging users to spend more on in-app purchases makes the games uncomfortable for most gamers.