A few days back, a report released by Search Engine Land showed the changes in Google rankings. The reason behind these changes are still not clear, but there are stronger signals of a larger Google change. These changes were experienced by webmasters, SEOs and even the automated rank checking tools. Though search engine giant, Google still didn't confirm about the changes and its reasons, but these changes are similar to the scenario when Google roll outs a new or updated ranking algorithm. However, Panda 4.2 is still rolling, but according to Search Engine Land, these changes are not due to the Panda's impact.Whatever be the reason behind the rankings fall, it's high time that online entrepreneurs re-think their marketing strategy to be on the safer side. To help online businesses in this task, Profit by Search, #1 SEO Company in India is providing best-in-class search engine optimization services at the most competitive rates. Their team of dedicated and experienced professionals employ the latest SEO practices to help businesses in achieving better ranking status. Relying on their exceptional SEO services in India can help entrepreneurs save their online reputation from the impact of Google changes.