After the recent release of its interactive video, Out of the Dark, Proviz is creating more noise in the high visibility clothing industry due to the media reviews it is receiving. Its most popular product is the REFLECT360 cycling jacket, the very jacket used in the video, was also included in a recent vote by the Telegraph UK. According to the article, the REFLECT360 is one of the top 10 best cycling jackets around and it was tagged as a commuter's dream. The Telegraph says, "Its 100% reflective outer-shell bounces car headlamps back to their driver, giving them that crucial bit of added time to react to the situation and drive accordingly. We're not talking about the normal, yellow, high-vis cloth here; Proviz's specially designed material acts like a shiny silver disco ball when you're on the road."