CRM is commonly referred as Customer Relationship Management. Social CRM is an expansion of CRM, which uses social media technology, techniques, and services. Social CRM software is a type of business strategy supported by business processes, technology platform, and social network, which helps to engage customers to provide mutual benefits to both parties. Social CRM software has different advantages such as Marketing, Sales, Customer Services, Social Engagement with prospective customers, and Social Support to Customers. Social CRM software is used to create, develop, and increase customer relationship in order to enhance customer value, and market profitability.