
Direct Marketing is a form of marketing that initiative and enables businesses and nonprofits to communicate directly and smoothly with customers through a variety of media, including cell phone, text messages, email, websites, online advertising, database marketing, flyers, catalog distribution, promotional letters and targeted television, newspapers and magazines as well as outdoor advertising included. The tools used for direct marketing are e-mail marketing, online tools, mobile, telemarketing, voice mail marketing, broadcast fax, coupons, direct response marketing, direct sales and grassroots/ community marketing.