Product analytics software provides companies with visibility into their users' interactions with their product, including visits, events, and interactions. Companies can track digital interactions across their products to identify users' interests and those that are not. This tool provides dashboards and reports that can help you analyze your data and improve your experience. Product analytics software enables data-driven decision-making when establishing product developments and roadmaps. Companies can use these products to gain segmented views into their users, understand how people are using their website, identify drop-off or struggle points, and improve overall product experience.